The Coachio Minute #8

“The best marketing makes people feel understood.”

Most coaches are still giving away PDFs no one reads.

And wondering why their leads don’t convert.

They give generic advice.

They attract unqualified people.

They guess what prospects need.

Then they blame their offer.

Lesson

A quiz funnel is a smarter front door.

Instead of asking for an email in exchange for generic content, you ask questions.

Then you give personalised feedback based on their answers.

That one shift turns cold traffic into warm, self-qualified leads.

People do not want more information.

They want insight about themselves.

Strategy

Use a quiz as the first step of your funnel.

Ask simple questions about their situation, skill level, and biggest bottleneck.

Then show them results that explain where they are and what to do next.

For example, a business coach can segment leads into “Getting Started,” “Stuck,” or “Scaling,” and recommend a different next step for each.

Same traffic.

Higher intent.

Action

Replace your lead magnet with a short quiz that diagnoses one core problem your ideal client wants solved.

PS

If your funnel treats everyone the same, do not be surprised when everyone ignores it.